Dr David Birks is Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.
Naresh Malhotra Marketing Research Ppt Download
Definition of Marketing ResearchMarketing research is thesystematic and objectiveidentificationcollectionanalysisdisseminationand use of informationFor the purpose of improving decision making related to theidentification and solution of problems and opportunities inmarketing. 2ff7e9595c
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